User Experience: Shift even further left and be ready for tomorrow

Our customers’ demands and expectations have increased dramatically over the last decade, and the futures looks to hold a continued growth is required of software, systems and services. 

This means that understanding and delivering a great user experience (UX) is no longer optional, and is becoming overwhelmingly important. And, this is not just about the product. 

UX describes all facets of a person’s interactions with and reactions to a product or service, the organization that supplies it, and the environment in which it is experienced.